1-The strategy of distraction
The primordial element of social control is the distraction
strategy which consists of diverting the public's attention from
major problems and the changes decided by political and economic
elites, through the flooding technique or flooding continuous
distractions and insignificant information.
Distraction strategy is also essential to prevent the public
from becoming interested in essential knowledge in the area of
science, economics, psychology, neurobiology and cybernetics.
Keeping the audience's attention deviated from real social
problems, imprisoned by themes without real importance.
Keeping the public busy, busy, busy, with no time to think, back
to the farm like other animals (quoted in the text ′′ Silent
weapons for quiet wars ′′).
2-Creating problems and then offering the solutions.
This method is also called a ′′ problem-reaction-solution ". It
creates a problem, a ′′ situation ′′ planned to cause a certain
reaction from the public, with the aim that this is the source
of the measures they want to accept. For example: letting urban
violence intensify or intensify, or organize bloody attacks,
with the aim of the public being those requiring security laws
and policies to the detriment of freedom. Also: create an
economic crisis to make social rights demotion and dismantle
public services accept as a necessary evil.
3-The Strategy of Graduation.
To make an unacceptable measure accepted, you only need to apply
it gradually, to dropper, for consecutive years. This is how
radically new socioeconomic conditions (neoliberism) were
imposed during the decades of the 80 s and 90 s: minimum state,
privatisation, precariousness, flexibility, mass unemployment,
wages that no longer guarantee dignified incomes , so many
changes that would have brought about a revolution if they were
implemented at once.
4-The Strategy of Deferring.
Another way to get an unpopular decision accepted is to present
it as ′′ painful and necessary ", gaining public acceptance, in
the moment, for future application. It is easier to accept a
future sacrifice than an immediate sacrifice. First, because
effort isn't that taken immediately. Second, because the public,
the mass, always tends to naively hope that ′′ everything will
be better tomorrow ′′ and that the required sacrifice could be
avoided. This gives the audience more time to get used to the
idea of change and accept it resigned when the time comes.
5-Reach to the public like children.
Most advertisements directed at the large audience use speeches,
arguments, characters and a particularly childish intonation,
many times close to weakness, as if the viewer was a few years
old creature or a mental moron. When you try to deceive the
viewer the more you tend to use a childish tone. Why? Why? ′′ If
someone addresses a person as if they are 12 or under, then
based on suggestionability, they will probably tend to a
response or reaction even without a critical sense like that of
a 12 person. years or less ′′ (see ′′ Silent Weapons for quiet
wars ′′).
6-Using emotional aspect much more than reflection.
Take advantage of emotion it's a classic technique to provoke a
short circuit on a rational analysis and finally the critical
sense of the individual. Additionally, the use of emotional
register allows the unconscious access door to implant or inject
ideas, desires, fears and fears, compulsions, or induce
behaviors.
7-Keeping the public in ignorance and mediocrity.
Making the public incapable of understanding the technologies
and methods used for their control and slavery.
′′ The quality of education given to lower social classes must
be as poor and mediocre as possible, so that the distance of
ignorance that plans between lower classes and upper classes is
and remains impossible to fill from the lower classes ".
8-Stimulating the public to be complacent with mediocrity.
Pushing the audience to think it's fashionable to be stupid,
vulgar and ignorant...
9-Strengthening self-guilt.
Making the individual believe that he is only the culprit of his
disgrace, because of his insufficient intelligence, skills or
efforts. So, instead of rebelling against the economic system,
the individual devalues himself and blames himself, which in
turn creates a depressive state, one of whose effects is the
inhibition of his action. And without action there is no
revolution!
10-Knowing individuals better than they know themselves.
Over the past 50 years, science's rapid progress has generated a
growing gap between public knowledge and those possessed and
used by dominant elites. Thanks to biology, neurobiology, and
applied psychology, the ′′ system ′′ has enjoyed advanced
knowledge of the human being, both in its physical and
psychological form. The system has managed to learn better about
the common individual than he knows himself. This means that, in
most cases, the system exercises greater control and greater
power over individuals, greater than that which the same
individual exercises over himself. |